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Create a welcome email flow in Klaviyo

Build an automated welcome series that turns new subscribers into customers.

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Who is this for?

This guide is for Email Marketers and Store Owners who want to automate their new customer onboarding and increase first-time conversions.

Step-by-Step Guide

Common Pitfalls and Troubleshooting

  • Double Opt-in: If users aren't entering the flow, check your list settings. If "Double Opt-in" is on, they won't trigger the flow until they confirm their email.
  • Smart Sending: Be careful with "Smart Sending." If enabled, it might skip the welcome email if the user received another email recently. It's usually best to turn Smart Sending OFF for the first welcome email.
  • List Confusion: Ensure your signup form is actually submitting to the list that triggers this flow.

Why Users Choose Klaviyo

The Welcome Series is widely considered the highest-ROI automation in ecommerce, with users reporting open rates of 50%+ compared to standard newsletters.

Get started with Trinity

Trinity is a conversational expert who works alongside you, following your screen and guiding you through each step. It's like having someone who really knows Klaviyo sitting right next to you.

What happens when you click "Start with Trinity"

  • 1
    Connect your microphone
    Give permission for Trinity to access your microphone so you can ask questions and get Trinity's help as you go.
  • 2
    Share your screen
    Share the screen you are working on so Trinity can see what you're doing and provide guidance.