Send your first email campaign in Mailchimp
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Who is this for?
This guide is for Marketers, Newsletter Authors, and Business Owners who want to communicate with their audience via email.
Step-by-Step Guide
Key Terms Defined (Dictionary)
| Term | Definition |
|---|---|
| Campaign | A single email message sent to a list of subscribers. |
| Audience | Your list of contacts/subscribers. |
| Segment | A subsection of your audience filtered by criteria (e.g., "Customers who live in NY"). |
| Open Rate | The percentage of recipients who opened your email. |
| CTR (Click-Through Rate) | The percentage of recipients who clicked a link inside your email. |
Common Pitfalls & Troubleshooting
- Emails going to Spam: Avoid using all caps, excessive exclamation marks, or "spammy" words like FREE, CASH, or URGENT in your subject line.
- Images not loading: Some email clients block images by default. Always include "Alt Text" for your images so people know what they are if they don't load.
- "Test Email" looks different: Sometimes test emails render slightly differently than live campaigns. Trust the "Preview" mode for the most accurate layout check.
Get started with Trinity
Trinity is a conversational expert who works alongside you, following your screen and guiding you through each step. It's like having someone who really knows Mailchimp sitting right next to you.
What happens when you click "Start with Trinity"
- 1Connect your microphoneGive permission for Trinity to access your microphone so you can ask questions and get Trinity's help as you go.
- 2Share your screenShare the screen you are working on so Trinity can see what you're doing and provide guidance.