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Set up Google Analytics 4 for Shopify

Track your store traffic and sales with Google Analytics 4 properly configured.

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Who is this for?

This guide is for Shopify Merchants who need to track website traffic, user behavior, and revenue attribution using the latest version of Google Analytics (GA4).

Step-by-Step Guide

Common Pitfalls and Troubleshooting

  • Double Tracking: Do not use both the Shopify Native Integration AND a manual code injection in theme.liquid (or an app). This results in double-counting every visitor and sale.
  • Data Lag: Unlike Universal Analytics, GA4 standard reports can take 24+ hours to update. Always use the "Realtime" report for immediate testing.
  • Thresholding: If you have low traffic and Google Signals on, some data may be hidden to protect user privacy (thresholding).

Why Users Choose Google Analytics 4

While users find GA4's interface less intuitive than the old version, the native Shopify integration is widely praised for being "set and forget" for basic tracking needs.

Get started with Trinity

Trinity is a conversational expert who works alongside you, following your screen and guiding you through each step. It's like having someone who really knows Google Analytics sitting right next to you.

What happens when you click "Start with Trinity"

  • 1
    Connect your microphone
    Give permission for Trinity to access your microphone so you can ask questions and get Trinity's help as you go.
  • 2
    Share your screen
    Share the screen you are working on so Trinity can see what you're doing and provide guidance.