Set up a Google Business Profile
Get your business on Google Maps and Search so customers can find you.
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Who is this for?
This guide is for Local Business Owners (Retail, Service, Restaurants) who want to appear on Google Maps and Google Search.
Step-by-Step Guide
Key Terms Defined (Dictionary)
| Term | Definition |
|---|---|
| SAB (Service Area Business) | A business that visits customers (e.g., plumbers, cleaners) and hides its street address. |
| NAP (Name, Address, Phone) | The core data that must be consistent across the web for SEO. |
| Citations | Mentions of your business NAP on other directories (Yelp, YellowPages). |
| Reviews | Customer feedback that directly impacts your local ranking. |
| Google Maps Pack | The top 3 map results shown in Google Search. |
Common Pitfalls & Troubleshooting
- Verification Postcard Lost: If the postcard doesn't arrive in 14 days, you must request a new one. Do not edit your details while waiting, or the code will be invalidated.
- Suspension: Google may suspend profiles for keyword stuffing (e.g., naming your business "Best Pizza in New York" instead of just "Joe's Pizza"). Use your real legal name.
- Duplicate Listings: If a listing already exists, claim it instead of creating a new one to avoid splitting your reviews.
Get started with Trinity
Trinity is a conversational expert who works alongside you, following your screen and guiding you through each step. It's like having someone who really knows Google Business Profile sitting right next to you.
What happens when you click "Start with Trinity"
- 1Connect your microphoneGive permission for Trinity to access your microphone so you can ask questions and get Trinity's help as you go.
- 2Share your screenShare the screen you are working on so Trinity can see what you're doing and provide guidance.